Over the past six years, we’ve created around 3,000 pieces of content across all social media platforms!

From scroll-stopping videos to engaging carousels, every project is a mix of strategy, creativity, and consistency, crafted to tell your story and grow your brand.

Here is our most recent work:

Keep scrolling, we saved the best for last.

Home to the world’s first glass igloos and one of the most iconic destinations in Finnish Lapland.

Kakslauttanen Arctic Resort

As the Marketing & Sales Manager Assistant, our co-founder, Andreea Popescu, contributed both creatively and strategically. She coordinated influencer marketing by managing direct communication with creators, reviewing proposals, and facilitating collaborations with leading accounts including @kakslauttanen_arctic_resort, @finland, @hotels, @destination, @hotelrooms with a combined reach of over 6 million followers.

She also contributed to content ideation, copywriting, and community engagement (replying to comments, messages, and fostering online conversations), ensuring consistency and impact across channels.

Impact: This project united tourism, social media, and visual storytelling, generating viral results.

Watch below the reels created in collaboration with Travly’s leading travel pages, that reached hundreds of thousands of viewers, showcasing Lapland’s magic to a global audience.

A couple with winter clothing holding hands and facing each other in front of a glass pyramid-shaped building in a snowy landscape, with trees in the background. Text on the image reads, 'The most romantic proposal in Lapland.'

Person lying on a red bed making a heart shape with their arms, window with trees visible outside

We also created a dedicated Northern Lights carousel, blending captivating visuals with educational copy to inspire audiences and strengthen the resort’s positioning as a top Arctic destination.

The portfolio also features a carousel post promoting Utsjoki Arctic Resort, while highlighting the untouched beauty of Finland’s far north.

Northern lights over a wooden cabin at Kakslauttanen Arctic Resort in Lapland, Finland, with trees surrounding the scene.

A snowy cabin in a forest under the Northern Lights, with informational text about the Aurora Borealis and the role of weather in viewing them.

A scenic night landscape of the northern lights over a lake and silhouetted trees with informational text explaining that clear skies offer the best views of auroras from late August to early April, peaking in September and March.

A promotional image for Utsjoki Arctic Resort showing the northern lights over a bridge at night, with a wooden structure on the left and text describing the resort's northern location in Finland.

Text about viewing the Northern Lights from inside a glass igloo at Arctic Resorts, highlighting the comfort and magic of the experience.

Image of the Northern Lights in the night sky over trees, with promotional text for Northern Lights Alert App offering features like auto-login, live notifications, real-time sky camera, and forecast updates.

Colorful display of the northern lights with explanatory text about auroras, their formation, colors, silent energy, and occurrence on planets beyond Earth.

Sky view of the Northern Lights (aurora borealis) with silhouettes of trees at the bottom.

A promotional poster for a planetarium show at Kakslauttanen Arctic Resort, featuring the northern lights in the night sky and a tall tower with colorful artwork of a tree and yellow background.

Night sky with green northern lights and silhouettes of trees in the foreground.

Interior of a restaurant with tables, chairs, and a large glass window view of a snowy landscape and bridges outside, featuring a decorative chandelier with antler-like branches and warm lighting.

Snow-covered rooftops and trees in a winter landscape with a frozen river and mountains in the background at sunset.

Night sky with visible stars and the Northern Lights above snow-covered trees and landscape.

Two people engage in a wrestling match on a mattress in a bedroom, with one person on top and the other underneath, both appearing to be smiling or laughing.

Colorful lion face with a neon-style signature reading 'Platinum' below.

Playfight Romania

Cadabra has been a trusted marketing partner for Playfight Romania, a unique movement-based community project that blends conscious physical play with emotional intelligence and human connection.

From playful circles in nature to powerful retreats, we helped bring their vision to life across multiple platforms and audiences.

Our Impact:

Playfight în parc

We facilitated the first-ever Playfight gathering in a public park in Bucharest, working closely with local institutions to obtain the necessary permits and create a safe, welcoming space for connection and movement.

Filming the Playfight Retreat

We captured the full experience of a 3-day immersive retreat — from laughter and transformation to nature and group bonding — transforming it into an emotional storytelling journey.

Social media content & event promotion

We created and published engaging content on Instagram and Facebook, building community anticipation and supporting event attendance.

Trend-aware storytelling

We consistently followed digital trends and adapted the content format and tone to match Playfight’s grounded-yet-playful identity, balancing virality with brand authenticity.

REMEMBER TO SPARKLE

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REMEMBER TO SPARKLE ✧˖°

Cadabra is the trusted marketing partner of Dr. Roxana Sufan, the founder of Remember to Sparkle—a brand dedicated to helping high-achievers reduce stress, deepen connection, and live with presence. We support her in expanding her online audience and promoting her workshops and courses worldwide.

Together, we’ve crafted impactful social media content, including a reel showcasing her Authentic Relating workshop in Toronto and another highlighting her upcoming online course, At Ease, Empowered & Connected—both designed to turn visibility into real sign-ups and community growth.

S.O.S. Țara Făgărașului

For the 20-year anniversary of S.O.S. Țara Făgărașului, our team at Cadabra brought their legacy to life through a visual storytelling campaign that celebrated their most impactful projects. We handled the full creative process — from illustration and graphic design to video editing and copywriting — curating 9 rich multimedia posts that honored two decades of environmental and community work. This collaboration showcased our ability to transform complex, long-term missions into engaging and cohesive digital narratives.

Illustration promoting trails, shelters, and tourism in the Făgăraș Mountains with green forest, mountains with snow caps, a river, tents, and a cartoon owl guide holding a map, in a colorful, cartoon style.

A poster announcing new hiking trails in the Fagaras Mountains, including the names and symbols of four officially marked routes. Logos of collaborating organizations such as Romanian Scouts and local authorities are at the bottom.

Group of volunteers and scouts on a mountain trail, holding trail markers, with foggy mountain landscape in the background, promoting new hiking routes in the Făgăraș Mountains.

Information about mountain shelters in the Făgăraș Mountains, displaying photos and names of various shelters with their elevations, covered in an infographic style design.

A poster titled 'Mountain Shelters in the Făgăraș Mountains' featuring a photo of a mountain landscape with a red and white tent, and a smaller inset photo of a helicopter labeled 'Romeo Dunca' flying over a forested mountain area with people on the

A poster titled "Refurbishing the Cabins" showing two photos of traditional mountain hunting cabins with groups of people in front. Text explains the refurbishment of three cabins in 2010 by Scouts and villagers for mountain hunting, carried by hand

A poster titled "S.O.S. Țara Făgărășului" showing maps illustrating 19 years of hiking trail development from 2006 to the present in the Făgăraș Mountains, Romania. The poster highlights the progress of trail marking, extension, and promotion efforts

Poster for SOS Tara Făgărașului featuring a cartoon owl dressed as a hiker with glasses, a hat, and a backpack, standing in a mountainous landscape. The poster includes text about their projects, with a message encouraging sharing and involvement.

A colorful illustration celebrating 20 years of S.O.S. Tara Făgărășului, featuring a camping scene with trees, mountains, a tent, and a cartoon owl with glasses. Romanian text welcomes the audience and highlights the project's anniversary.

Group of people in traditional Romanian clothing standing on stage with Romanian flags behind them, celebrating a Romanian cultural promotion event in Elvetia in 2018.

Group of students and teachers in a classroom, celebrating five years of a winter sustainability school project. The classroom has a large screen displaying an aerial view of a university campus, with a poster on the side titled 'Winter Sustainabilit

An illustration of a village with houses, a church, a river, and mountains in the background, along with a cartoon owl character in traditional clothing and a speech bubble in Romanian.

Group of children and teenagers participating in outdoor activities like zip-lining, camping, and hiking, with some wearing scout uniforms, in a forested mountain area, with a leader giving instructions.

A cartoon owl with glasses, a hat, and sneakers holding a bouquet of flowers in a colorful mountain landscape with flowers. There is Romanian text about nature and a speech bubble with a message about discovery and adventure.

Poster showing the process of timber house restoration and ecological greening, with images of people working on roof repairs and a group photo in front of the house, and logos of various partners at the bottom.

Photos from the 17th Festival of the Sărători Harvest Festival in Romania, including children performing on stage, a large group of children and adults in traditional clothing, a Christmas celebration with Santa Claus, children posing with performers

Poster promoting ecological activities and awareness in Făgăraș Mountains, featuring a cartoon owl dressed as an explorer with a recycling bag, mountains, trees, sun, and cloud scenery, with Romanian text about ecological education and community invo

Group of children and adults participating in environmental cleanup activities in Băgăraș Mountains, Romania, including collecting trash and restoring nature, with logos of Mercedes-Benz, Heli Cobra, and local municipalities.

A poster for the Green Generation Erasmus+ project featuring photos of children and adults participating in local eco activities, including market visits, group meetings, and outdoor events, decorated with cartoon insects along the border.

An illustration of a polluted river with garbage and trash along the banks, including plastic bottles, cans, and other debris. A fish is swimming in the water. To the right, a cartoon character resembling a park ranger or conservationist is standing,

A poster in Romanian about sustainable management of wild plants, featuring logos, text, and a photo of people collecting plants in a field with trees and hills in the background.

Poster from S.O.S. Tara Făgărășului promoting free health check-ups provided by volunteers including students and doctors, with a message about the importance of preventative healthcare in rural areas.

Group of young medical students and professionals in a classroom setting, promoting rural health initiative, with supporting logos and an illustration of a healthcare worker greeting an elderly woman.

A poster titled 'S.O.S. TARĂ FĂGARĂȘULUI' with the subtitle 'ÎMPREUNĂ PENTRU SANĂTATEA RURALĂ'. It describes a project launched in November 2017 at Sinca Nouă and Hărseni, where volunteer teams of medical students and doctors in Budapest offered free

Illustration of an owl dressed as a gardener with a watering can, rake, sunhat, glasses, and sneakers, set against a sunflower field background. The image includes logos of the European Commission and Erasmus+ and text promoting ecological entreprene

Informational poster in Romanian about horticultural research in Bucharest supported by rural community groups, featuring text and several photos of outdoor activities including a group of children visiting a solar panel installation, rural discussio

Strong voices deserve strong platforms.

Our role is to amplify expertise so it reaches the right audiences.

Ilias Papageorgiadis is a seasoned entrepreneur and consultant with over 30 years of experience in Romania, Greece and abroad.

Together we worked on strengthening his digital presence, creating content that resonates with both local and international audiences. His videos on TikTok and social media have reached impressive audiences, reaching over 6 M views.

Through our collaboration with Ilias Papageorgiadis, we focused on strengthening his digital presence and positioning his expertise online. As one of our trusted consultants and business partners, working together has been both impactful and inspiring. These results are only the beginning of building a consistent and influential online brand.

Ivy Garden Place

We created a promotional reel that highlights the beauty and serenity of Ivy Garden’s floral atelier. Oana, the founder, praised Cadabra’s eye for detail and the way we captured the true essence of her brand — turning her bouquets into a story that resonates with clients.

A woman sitting on a colorful wooden ledge overlooking green mountains and a cloudy sky.

Andreea Cristina Popescu

Woman in a patterned dress with a belt dancing on the beach during sunset, with the ocean and sky in the background.

Our co-founder, Andreea, started her content creator journey in 2018, sharing travel updates with friends and family. What started small grew into a vibrant community, as she attended festivals and events around the world, lived and worked in 20 countries, and is now writing her first travel memoir, Secrets of Nomad Life.

✨ From Costa Rica, where she spent six months in 2022, comes a reel at La Fortuna Waterfall — capturing the thrill of adventure and the awe of nature.

✨ In Lapland, during the 2025 winter season, she worked and created content showcasing the magic of the Arctic.

✨ Another favorite reel shows her exploring Monteverde with friends — proof that connection and joy are at the heart of her storytelling.

Mirabai on Wheels

Mirabai on Wheels is our two-legged miracle pup, rescued in critical condition by @kolakariola, after being found with severe injuries and infections. Both back legs were amputated to save her life. We adopted her and built her a safe, joyful world.

In just her first month on Instagram, Mirabai reached over 75,000 organic views with feel-good, high-reach Reels crafted by Cadabra:

Saint Roastery collab – 41K views
A summer travel vlog – 17K views
Dog Fest at Ototo – 7.5K views

From captions to creative direction and content strategy, Cadabra transformed Mirabai’s journey into a viral storytelling brand — proof that authentic, emotional content connects deeply (and scales fast).

Close-up of a dog holding a Saint Roastery cup, with a person supporting it, outdoor setting with green foliage in the background.

Small dog being held near the ocean, with a beach and a cliff in the background, and the text "Prima aventură la mare" with a wave emoji.

Small dog biting a person's hand holding a red toy or treat.

✨ Every project you’ve just seen is proof that

strategy + creativity = results.

Now it’s your turn. Let’s talk about your brand and map out the next steps for growth.

📩 Book a free consultation today and let’s start building together.

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